Client
Dumas Traits treasures the stories that people have to tell. By collecting extraordinary stories of extraordinary people and sharing them with you, Dumas Traits is dedicated to transforming the practice of tourism.
Challenge
We were tasked with creating a new purpose and identity that could shift travelling and tours from a traditional “sightseeing” to an engaging experience full of lifetime memories.
Challenge
We were tasked with creating a new purpose and identity that could shift travelling and tours from a traditional “sightseeing” to an engaging experience full of lifetime memories.
Solution
The new logo is a representation of Dumas Traits purpose and ambition, inspired by the long roads Dumas had to travel through Caucasus. The logo also represents entangled Georgian letters "D" and "T" (დ and თ) and creates the visual of two people hugging, which embodies the company’s goal to connect people from different cultures.
